About Action Potential Performance Group
The Origin Story
We're best friends and business partners who met in a recruitment business boardroom in Manchester over 10 years ago.
Since then, we’ve been creating training that sticks as well as helping businesses thrive from the inside out.
Mel brings people, performance and behavioural science. Naomi brings operations, compliance and calm-in-the-chaos energy.
We keep it real, roll up our sleeves and always put people first.
That’s why we started Action Potential - to transform businesses one idea at a time.
Meet the team
Mel Knight (Chartered MCIPD)
With over 15 years experience, Mel is Chartered in Organisational Design & Development, qualified in Learning & Development and has a background in Neuroscience.
She has worked across the globe with clients to create replicable, scalable & measurable results, including reducing the time to competency by 75%, increasing productivity by up to 200% and reducing staff attrition by 88%.
She combines venture capital experience with a top biller pedigree in one of the world's largest recruitment firms, bringing a wealth of practical experience and logical theory to problem solving.
As well as achieving strong commercial results, Mel has worked extensively in the ED&I sector to create psychologically safe spaces that to turn positive talk into positive action (without the guilt trips!)
Naomi Hewitt
With over a decade in sales, training, and operations, Naomi blends a commercial mindset with a people-first approach to deliver scalable results. Starting in sales at 17, she quickly moved into global roles, gaining a reputation for driving performance and building strong teams.
Recently, she’s focused on leadership development, organisational change, and business efficiency. Her data-led approach cut administrative time by 70% and saved significant costs. Naomi excels at turning complex challenges into practical, lasting solutions.
Naomi brings together sharp analytical skills and emotional intelligence, with a passion for creating meaningful, lasting impact — whether it’s refining internal processes or partnering with senior leaders to shape forward-thinking, people-centred organisations.
about us
What We Do
How We Do It
What We Do
In science, an action potential is the spark that triggers change.
And that’s exactly what we aim to deliver: energy, momentum and progress.
We deliver impactful training, design high-performance environments and optimise processes to supercharge business growth.
Who We Are
How We Do It
What We Do
With over 20 years of combined experience, we know what it takes to engage teams, drive results and build
confidence from the ground up.
Whether you're a start-up finding your feet or a well-established business looking to sharpen your edge, we bring energy, insight and custom solutions to help you grow.
How We Do It
How We Do It
How We Do It
At Action Potential, we believe that collaboration is key to success. We work closely with our clients to understand their challenges and goals, and develop solutions that are tailored to their unique needs. Our approach is transparent, results-driven, and designed to help businesses thrive.