Privacy Policy

Effective Date:  23 May 2025

Introduction
Action Potential Performance Group Limited ("we", "us", or "our") is committed to ensuring that your privacy is protected. This policy explains how we collect, use, and store your personal data, your rights in relation to it, and how to contact us about any concerns.

We may collect and process the following personal information:

• Personal identifiers and contact details (e.g. name, phone number, email address)
   
• Employment or enquiry-related information you provide to us
   
• Communication preferences and records of correspondence
   

Most of the personal information we process is provided directly by you when you:

• Make an enquiry
   
• Apply for a job or freelance opportunity
   
• Enter into a contract or service agreement with us
   
• Participate in an event or programme
   
• Sign up for updates or newsletters
   

We use this information to:

• Respond to your enquiry
   
• Manage and perform any contracts with you
   
• Provide services and maintain records
   
• Communicate relevant updates
   
• Ensure compliance with our legal obligations
   

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following lawful bases to process your personal information:

• Contractual Obligation – where the processing is necessary for a contract we have with you or to take steps before entering into a contract.
   
• Consent – where you have given clear permission for us to process your personal data. You can withdraw consent at any time by contacting us at:
  ✉ support@actionpotentialgroup.org
   
• Legal Obligation – where we must comply with legal or regulatory requirements.
   

Your personal information is stored securely. We retain your data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

Data disposal:
When no longer needed, your data will be securely deleted or destroyed from our systems.

Under data protection law, you have rights including:

• Right of access – to request copies of your personal information.
   
• Right to rectification – to correct inaccurate or incomplete data.
   
• Right to erasure – to request deletion of your data in certain situations.
   
• Right to restrict processing – to request restriction on how your data is used.
   
• Right to object to processing – to object to the use of your data in certain ways.
   
• Right to data portability – to request transfer of your data to another organisation.
   

You are not required to pay a fee to exercise your rights. If you make a request, we have one month to respond.

Contact us to make a request:
✉ support@actionpotentialgroup.org

If you have any concerns about our use of your personal information or how we handle your data, please contact us in the first instance:

✉ support@actionpotentialgroup.org

We aim to resolve all complaints promptly and fairly.

We use cookies to monitor and improve the user experience on our website. These may include third-party cookies (e.g. embedded video players or analytics tools). None of our cookies store personally identifiable information.

You can manage or disable cookies through your browser settings. For more information, visit www.aboutcookies.org.

Our website may contain links to external sites. Please note that we are not responsible for the privacy practices of other websites. You should read the privacy statements on any other sites you visit.

We may update this policy from time to time. Please check this page periodically to ensure that you are happy with any changes.